Another Celebrity Chef Endorsed Pet Feed – Truth about Pet Food

Celebrity Chef Bobby Flay has tossed his chef hat into the pet feed ring, releasing a cat feed named after his cat; Made by Nacho cat foods.

The pet food website states:

“Nacho and Bobby have always been passionate about great food. As best pals and kitchen confidantes, they’d been searching for a cat food that delivers on both taste and nutrition but hadn’t quite found the full package. Then it hit them: why not put their know-how to work on behalf of cats everywhere? And Made by Nacho was born – the world’s first feline only, chef-approved, cat-crafted cat food.”

But…this “chef-approved” pet food is not food. Confirmed by the company:

“Our products are not human grade, therefore they are considered feed grade.“

This is the second celebrity chef that has endorsed a pet feed, chef Rachael Ray’s Nutrish pet food is also feed grade.

What is your opinion?

More than any other type of celebrity endorsing a pet product, is it worse for a chef – someone that makes their living with food – to promote a pet product that is feed grade?

Personal opinion: To me, it is worse.

Talented chefs know their ingredients as well as they know the back of their hand. They go to great lengths to source high quality ingredients, commonly refusing ingredients that are below quality standards. Thus it makes no sense why celebrity chefs are ignoring this basic principle of cooking by sourcing feed grade ingredients for pet products their names are attached to.

It’s time a celebrity come forward with a pet food sourced from food ingredients and manufactured by food safety standards. Wouldn’t that be nice change?

Wishing you and your pet(s) the best,

Susan Thixton
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible
TruthaboutPetFood.com
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