Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Focuses on several methods for critically researching visuals and applies these methods to examine and discuss several kinds of visuals, including photography, film/television, advertisements, arts, and urban spaces. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. COMM3451. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. TTY 617.373.3768 2022-2023 Northeastern University Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. May be repeated without limit. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. MKTG2720. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. (4 Hours). Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. 617.373.5445 [email protected] Thomas Michael. Advertising Practices. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. | MKTG6320. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). COMM3615. COMM3310. (4 Hours). Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. (4 Hours). Northeastern University. Quantitative Analysis of Consumer Data. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Introduction to Communication Studies. Introduces students to frameworks that help explain current issues in electronic marketing. (4 Hours). Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Risk Communication. Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. COMM2131. Consumer Behavior. Seminar in Communications. Customer-Centric Research Methods for Marketing. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . (4 Hours). Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. (4 Hours). Emphasizes analysis of customer needs and company and competitor capabilities. New York Times All The Latest Throughout Northeastern. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. Special Topics in Communication Studies. Marketing Analytics. 617.373.2000 Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Encourages students to share and translate their findings for relevant academic and professional communities. Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. Combines theory and practice in argument through individual presentations and team debates. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. Persuasion and Rhetoric. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. Communication and Inclusion. Focuses on marketing analysis and planning. (4 Hours). Students present proposals to an Independent Studies Committee for evaluation and approval. (4 Hours). Visual Communication. myNortheastern Opens New Window, Privacy Policy The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. MKTG4220. Content is adapted by the faculty depending on the location of the class. Organized around a collection of selected readings and real-world games and discussions. (3 Hours). Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. Also examines contemporary issues in marketing that can affect organizational success. Offers students an opportunity to learn how to implement such approaches in practice. Analyzes case studies and teaches how to improve the quality of communication in an organization. COMM2550. COMM3445. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). Attribute(s): NUpath Capstone Experience, COMM4625. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Closest T stops: . Focuses on the fundamental role that communication plays in family life. (4 Hours). Communication Research Methods. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. (4 Hours). Ethical issues in persuasion are addressed throughout the course. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Northeastern University. Strategic Communication. Design for Human Experience. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION (4 Hours). (3 Hours). Health Communication Campaigns. Ernest Rollins | Media Coordinator. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Web Request. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society.