who are the stakeholders of easyjet who are the stakeholders of easyjet

However their expectations are plenty. The company sells its own tickets directly to the user trough the Internet, Premium GNA. All in all marketing is one of the most elements, Premium Employees - they want to be . The level of stakeholders depends on the political economic and social environment. Development and justification of an Easy Jet strategy map. Marketing It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. Business Model Analysis The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. Employment Stakeholder analysis Shareholders Which stakeholders are critical to the business? 4 min. Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. Government guidance and assistance available to travel and tourism businesses. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . In other words, your project's stakeholders are the . [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. Brief Competition [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. Good Essays. Airline EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. In 2006, the airline did not always refund tickets in a timely fashion. There are political factors like liberalization, Premium ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. Lets take a closer look at, Premium [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. 1.4 Research objectives. 3.7.2 Managing, Premium Low-cost carrier It has seen an increase in customer loyalty in its core markets. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). Competition EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Bennett. Case Study easyJets $500 Million Gamble Technological impacts 8 Table of Contents [85], EasyJet serves 136 destinations (as of February 2019). Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Updated: Feb 28th, 2023. The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. should consider the following legal factors when exploring a new market. Airline, INTRODUCTIONS To have happy customers a firm ha sto create expectations and meet them. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. A2 US Government and Politics A.J. Project management, Steps in Identifying Stakeholders The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Customers - they would want cheap flights that are comfortable and safe. Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. II/ Comparison, Premium 3.1.1 Price List 4 This had a negative impact on customers, EasyJet has . The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. Strategic management The company was founded by . Therefore it has to be differentiated with marketing processes. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. Management Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. 1.1 History. It has 29 bases across Europe, the largest being Gatwick. Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. Simple & Easy EasyJet Titles. Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . Direct or indirect. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Marketing We also use third-party cookies that help us analyze and understand how you use this website. It is more suitable for students and ordinary income people. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. Busboy, Stakeholder analysis Emissions trading Economical impacts 6 It was a shaky start but one that would grow into a stable foundation. In terms of cost leadership, easyJet takes the second position after Ryan. Explore the key stakeholders of EasyJet and map in terms of their power and interest. Stakeholder, Stakeholder Expectations What experience do you need to become a teacher? In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. [25 marks] He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. Trade union 3.6 Physical evidence 11 EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". The company's sustainable business model aims to make travel easy and affordable, while driving growth and . To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. How does EasyJet create value for the customer? Sociocultural impacts 7 PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. London Gatwick Airport Undoubtedly one of the key players in this progression was easyJet. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. 3.1.3 Discounts 4 This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. Global Politics A. Heywood. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Local community and pressure groups. This report will consist of an analysis of EasyJet's macro and micro marketing environment. As such any organization must strive to identify its stakeholders and their specific needs, Premium The airline's monthly inflight magazine is called The Traveller. School Number: 110131060 To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . P2 M1 and D1 342. Its principal activities include airline operations and aircraft trading and leasing. We will write a custom essay specifically for you. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. The owner of the business can be role models for the employees. Low-cost carrier [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. EasyJet Ryanair McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. That resulted in heavy post-tax financial losses of 21.5million in February 2022. [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Here is a useful summary: However, its operating profit has decreasing which may influence take more loans from financial institutions. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? Ways of Working Strategy. Shareholder [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. The cookie is used to store the user consent for the cookies in the category "Performance". We are a low-cost European point-to-point airline. [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . Being competitive means the ability to withstand the market demand, ability . The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. Low-cost carrier 3.1.2 Allowances 4 The series, while not always portraying the airline in a positive light, did much to promote it during this time. Practical Legal Skills R. Hyams, S. Campbell. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. Table of Contents. Management EasyJetHotels offers accommodation products throughout the airline's network. Stakeholder Background 3 European Countries Collaboration and good relationship making EU politically stable. Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. With Nike being a huge, Premium In addition there are different levels of stakeholders: primary and secondary. [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. Customer, Airline Assignment But stakeholders can also be employees, bondholders, customers, suppliers and vendors. Interviews by Ross Falconer. Its strategy of success entails focusing on the economical strategy.