I know you are being sarcastic, but anyone who WOULD believe this is simply not living in reality. Black men have already taken over game shows; I started noticing that but it didnt bother me too much because I could tune out if I didnt like it. At 2:54 in that video, the voiceover says: Whether its acceptance of an interracial family or a same-sex couple, advertisers say these new ads are a reflection of modern America.. Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. Good. You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. Personally, I dont like being forced to accept anything by people that have an agenda to change society to their follies. You rock! But for what I think is the real reason, I would suggest that everybody read American Marxism by Mark Levin. Modern Disney loves her plan! Garbage collectors? Its like a masturbatory fantasy for some people. Explaining why many of our business leaders and politicians are in favor of these things. I just saw three commercials in a row with mixed-race (black/white) couples/families, including at least one with kids and one with an attractive black woman dating a doofy-looking, ginger-haired white guy. An example of this is the 19 million black babies freely aborted over the past 40 years or so, simply because of the removal of responsibilities. What is the rationale for this? Notice even the stereotyping of a certain physical build and slightly unhealthy/unfit body type of said bumbling white males? This should be the test used to determine if someone is male or female. What she/he is doing to womens college swimming is a travesty!! But when we all are forced to see people of every race, sex, and culture as equal (meaning the same), then we rob everyone of the traits and characteristics that make each of us stand out as unique and special. Illustration published on Tuesday, Nov. 8, 2021. It seems the same to me as a pregnant male having a baby. I have no reason to protest but seeing it recognized and discussed just made my day! Watching commercials on ABC and NDC, I was shocked to learn that ~70% of black families drive Lexus SUVs and live in McMansions, because every commercial I see portrays this to be just normal everyday life in America. And the matchmaking app ads show black people or gays. In watching TV from the US, my tico friends say to me things like: wow white people arent important in the US. That is their target. (Although, a quick Google search shows most of these body positivity models to be black, of course.) Its all a way to appease them. Are tv ads only meant to target black purchasers? What most on this blog are discussing is why for-profit companies believe they should misrepresent their target customers. What bothers me is that its not just a plethora of blacks, its an over-representation of all minorities. If youre catering ads towards the people that are actually buying the product it would make sense to include those people when considering creating the ads and especially casting. Remember the Starbucks red cup debacle from a few years back? Make An Ongoing Commitment To Diversity, While shopping with my 13-year-old, she told me that her friends will shun brands that rainbow wash their message during Pride Month. Your comment reminds me of what I used to hear some 15-20 years ago, about how damaging negative stereotypes in media can be. And dont get me wrong. A digital billboard in Times Square lights. Pew Research indicates that roughly 40% of the U.S. population is a racial or ethnic minority. Im tired of woke, condescending BS. The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. The focus is all about diversity and political correctness instead of just making a great product. Everyone and anyone can use a public library free internet, job searches, self-education are all to be had there. Honestly, I dont see this getting any better. All of the Big Tech companies are woke, and Microsoft goes out of its way to make its politics obvious. We all are being subjected to a new society. Bogart was that height but he wasnt going to be paired in a movie with Cary Grant or Robert Mitchum because he would look like a midget. The worst is the man whos lamenting the loss of his afternoon because the white woman with him is selling her car. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. A person of color is a victim of racism, by definition. This has gotten way worse in 2022! When whites came to America the Indians had slaves, they killed other tribes and made slaves of the women and the young. Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. I love how she justifies her paycheck. Drop me a comment or an email anytime! (Hopefully I can post the YouTube link), [The Cranky Creative says: YouTube is playing games with the link below. But even worse is what went on before, during, and after the three matches Serena Williams played. Thats a pretty good take, Anonymous. I often find myself questioning if the black people watching these commercials would really use this product or service. Advertising isnt doing the people or themselves any favors. They are Boomer V2.0.only twice as insufferable since they lack the experience and context behind the 1960s cultural revolution and overthrow accomplished by their creators. NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. White people are the worst and everyone else is better. I do not need to go outside in my front yard and scream to the world I AM GAY!!! Hispanics and Asians are not as vocal about their grievances. We are in the TOWER OF BABEL! Its the only effect Ive personally seen. Say, did you see that someone blew up the Georgia Guidestones the other day? its not like EVERY black person agrees with both and therefore is a self-contradicting blowhard. Sure you might have a few exceptions here and there, but sometimes stereotypes are actually true. Actors have always been expendable to Hollywood and the ad industry so I dont think they care who they cast as long as they keep their jobs. To a black person, diversity means adding black people. Personally I dont know of any white people that held a gun to any of their heads and kept them from going to school or getting a job. Ad industry publications such as Ad Age and Adweek and Digiday cheerlead for it. As a guy who runs a blog focused on advertising, I feel compelled to follow the social media accounts of industry trade publications such as Ad Age, Adweek, and Digiday. They arent awake. And the hard truth is, its well past time for us to have an adult, national conversation about the violence and criminality that is so pervasive in black culture. I perfectly see Michelle FHs point she is correct, absolutely. Be sure to click the Back button on your browser to return.]. 10% of the population in Middle Eastern countries are Christian. Well, right now there is nothing authentic about the way advertisers are representing or not representing different races and cultures in commercials. As with everything millennial, there is a gross lack of maturity, knowledge and understanding when it comes to the real, living 3D world. And, guess what? What have we allowed the wicked and perverse among us to do to our poor boys? Feminized males are in. Of course, portraying people properly would require advertisers to have real respect for different races and cultures, and a genuine desire to give more than lip service to the prime directives of diversity and inclusivity. Link to page at The Spectator: https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, Link to article: https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f. Multiracial images. . Anyone with healthy self-confidence does not require the culture to prop up their egos. I find the media, the big corps, anti-social media, etc., quite nauseating. The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. As a fellow white male who judges others by the content of their character rather than the color of their skin, and who has worked his ass off to get where hes gotten, I agree: the endless portrayals of white men as stumbling, bumbling fools and the foils for characters of other races in advertising is insulting, unfair, and perpetrated by hypocrites. In fact they are disrespecting them at every turn. But modern Disney is very different. The Davos crowd is trying to destroy America because our Christianity and freedom-loving traditions stand in their way. Witness The Daily Wire getting into the shaving razors business to combat woke Harrys and Gillette; the intense backlash against Disney for opposing Floridas Parental Rights in Education law, which prohibits classroom instruction on sexual orientation and gender identity for students in kindergarten through third grade; and the huge 35% drop in the stock price of Netflix this week as more than 200,000 subscribers canceled their subscriptions. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? Mine your data and do research before making assumptions and youll be authentic as it comes from your current customers. When BLM founder purchased four homes I had just read a piece by a paid-by-democrats political consultant on CRT. I actually cut cable years ago and just stream and make sure I pay extra to stream commercial free because honestly the whole thing is stupid and it feels like Twitter sponsors everything on TV these days. Over the past few months, its been out of control. As a Delta frequent flyer, I cringe every time I walk down the jetway. Im a white senior male and a retired electrical engineer. Whats racist is the over representation of minorities in tv now. Sometimes it is important to intentionally choose a diverse group, but keep the balance so you dont color-wash your efforts. . I also strongly suspect it has something to do with the indoctrination centers we call public schools and universities churning out young people with leftist programming. Hi, Merle. Im not aware of any formal study, which I imagine would be difficult to do and the results may vary widely depending on the networks and shows surveyed. But boy, Ive learned since then!! Scratch that. Yep I am surprised that was not mentioned in the article. . It seems like TV is pushing white kids to act like disgusting black kids. I grew up in a Texas County with a 62% black population. Thing is, in the Chevrolet commercial, Mr. and Mrs. Lopez look and sound no more Hispanic than Joe Biden. Holly Chessman, GlowTouch Technologies, If your communication aims to connect with a diverse demographic or subculture, make sure the messenger reflects that target. But the truth is, the Muslim population in Western countries like the United States is neither vast nor diverse. Turns out, its true. If only the other 95 percent of the U.S. population would do the same. Dont allow our media to control who should or should not be placed on a pedestal. I do NOT watch any commercials anymore. Giving in to these groups of people and cults. Now some black people say that fast food companies target them to make them obese and unhealthy and its racist that 70% of fast food ads have black person because it causes obesity among black people. But, this isnt some sort of phenomenon. And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. I remember a commercial for some years back showing a husband so stupid, he couldnt even go to the grocery store without constantly calling his wife, even when the cashier asked paper or plastic. I dont remember the advertiser, only that that commercial totally pissed me off everytime I saw it. Dont be obtuse. As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. Believe me the subliminal message especially to young people is clear. As a race, were actually the minority of the world, I wonder how many people know this. 20 years from now, maybe it will be down to 30% white male. The sheer number of black people in TV commercials is already highly suspect, but the equation becomes even more lopsided when you consider that they are almost universally portrayed as clever, sensible professionals and leaders who hold positions of power over whites and characters of other races. I like sports so I watch it, but am now forced to mute and turn to the guide to avoid hearing and seeing the woke advertising nonsense. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. When I say normal, I dont mean this in a derogatory way but normal as in real life normal. On occasion, I myself have heard black people admit that their fellow blacks purposely behave counter-culturally to whites. Remember back in the Obama years when no one could criticize the presidents policies or job performance without fear of being called a racist? watching youtube just nowNavy Credit Union commercialno white males2 POC males and an Asian lady. A Diversity Report for the Advertising/Marketing Industry (2020) November 17, 2020. The organizations (both foreign and domestic) behind this arent even attempting to hide their intentions anymore. To me its not a Repub vs Dem or Right vs Left issue. African slavery existed well before the arrival of Europeans. I hear you. Thanks Madge, you nailed it. The ANA asks you to accept cookies for performance, social media and advertising purposes. Together, the masculine and feminine complement one another in ways that only nature could have devised. . Its becoming like the Soviet Union where art creation was greatly restricted to party members and those who followed the narrow political agenda. Diversity in TV advertising has improved in the ensuing years. Zach Van Arsdale By Fernanda Galan | November 8, 2021 | 9:30pm MST We also noticed several auto agencies running the same awful holiday ads from the year before were looking at you Ford Trucks. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. Well before this subject matter was put forward, I had wanted to send Rob a private email about this (and regarding the pussifaction [excuse my terminology]) about this subject. Marija Zivanovic-Smith, NCR Corporation, 2. The BLM movement really made an impact on the American psyche. Anti racism is still racism. I came from a very poor background and when I was applying for college there were grants for every demographic under the Sun save for straight white males. Predictably, not one person had the courage to comment. All White men are portrayed as stupid, and now all smart funny characters are all POC. It really has very little to do with cultural norms and more to do with economics. My question to you on this general subject is is all of this the result of advertising producers or at the directions of the advertisers? I dont trust American corporations any farther than I can throw them, but I dont trust a lot of advertising copywriters, either (present company definitely excluded, of course!!). I totally agree with you. Activism has become a LUCRATIVE CAREER. You pretty much have to go to the outdoors/hunting/fishing channels for that. Orthere are a lot more blacks in America than I thought. Youre not alone. Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. Who exactly are the ads trying to reach? The black women get the white men, or a woman of any color, and thats another culture that we are bombarded with gender-less actors hmmm is it a male or a female. Ill try it some night when I want to get rip-roaring drunk! The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. This just goes along with whites are bad, blacks are good and Hispanics and Asians are non existent. Always good to hear from you, Robert. Mandy Glidewell, CentricsIT, 9. Everything is going crazy, and much like in astrophysics, whenever you think you have everything figured out, 50 new questions come up. The only thing I can guess is advertisers are trying to social engineer society. Its absurd especially given the lack of Asian American representation. The attack on boys and men is so easy to see. I feel myself going down the rabbit hole of racism if anyone wants the stats on these, just ask ..I dont come here often, but will try to check it out when I can, I get what youre saying, Dan, and the stats do back you up. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. Sadly I feel like the shooting in Buffalo is just the beginning. https://en.wikipedia.org/wiki/Man News outlets? Lets not reduce the dignity of humans with dark skin to that mindset. I actually think its more nefarious. It would seem that racism is alive and well, and Im not just talking among white people. If representation is so important and it is then why dont most advertisers bother to think even one shade beyond skin color to represent nonwhite races and cultures as something more than copy-and-paste color-palette swaps of affluent white people? More than ever, be lions, not sheep!! You are so right! Looks like I have missed nothing of importance in the last thirty years. (Snake oil, anyone?). This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. We expect this from brands (like PETA) whose missions are tied closely to such issues. Its ridiculous. Dr E Michael Jones has written extensively about this group of people in his book The Jewish revolutionary spirit. Ha! Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. I would assume Deltas passenger mix is about 40% white male today. Im getting sick of TV in general. I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. Exactly!! Then form your messaging and campaign strategy from there. Culture war, definitely. As you can see from your anecdote, portrayals in commercials, let alone fictional comedy, are damaging as they affect and reinforce peoples formulation of stereotypes. Even then I remember observing how these articles addressed this new future as if it were simply a matter of natural human progression vs the very intentional Hart-Celler Act coupled with our governments refusal to police its border adequately. Identity politics have infiltrated everything: sports, movies, music, video games the entire culture is lousy with it. Get woke, go broke appears to be ramping up as the culture war boils over. Thats why many modern companies are selecting more diverse models and stories for their ad campaigns. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. Overcasting Black folks is simply an effort to keep themselves employed. Oops, trying to type out the above comment on a tablet!! Im a lush so this will be perfect! I dont even watch the commercials anymore. But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. Let them buy all the advertisers wares. https://en.wikipedia.org/wiki/Girl Thank you for calling BS on the misrepresentation and unbalanced perspective in advertising. And sadly, race relations or whatever you want to call it is but one cog in the overall gear mechanism. Firms can address these issues as the economy . Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. We have all forgotten that the fall of the Roman Empire, and every great civilization that has risen and fallen, was the result of sexual deviation and perversion. They are raised to get pregnant as soon as possible to get on welfare. This just divides the people. Thanks for sharing your comment and Im glad you liked the post. Levin is probably the smartest, most observant, most literate social/political commentator out there. I watch CNN and MSNBC using USTVGO on my computer/big screen TV setup. Thank you . Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. It seems like the kind of thing that should reach a more nominal ratio in time. Thanks to the Cranky one for putting this out there. I make sure to buy their product. I blame them for many of societys ills. People dont have the stomach for it; they dont have any alternative brands to turn to; and in the end, its probably just not worth the time. Thanks for taking the time to say it! I note in your article statistics on the percentage of each race in the population (citizens or non-citizens?) Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights. When the roles are reversed, BOTH races are mentioned. Every other platform there are the same commercials and they make me sick. He names names, gives dates, gives quotes, and gives events, laying out an ironclad argument on why we are going through what were going through. While 10% of all new marriages are interracial, only 1% are black/white marriages. I completely agree with everything in the article. This is an advertising blog, after all. I am a former busboy for the same company where I am the CMO. The only ad that comes to mind is a boy in ballet tights eating a Rice Krispie Treat with his unseen dad voicing over a note he had written on the wrapper!! While anyone is free to buy these products, and they arent restricted, just going by reality and consumer numbers, why are brands suddenly trying to appeal to what might be less than 5% of there target market? Thanks for letting me know its not just me thinking it anymore. Lets make it so. Good for you, Brad. Black people put the word out to lie on census to keep population % low. and planned cultural change. I remember the globalist-bent ads for Benneton and when Levis and Coca-Cola began pandering directly to blacks. White men did what nearly every race all over the world did, but the white man didnt cross the ocean and capture blacks and bring them to America, it was usually other black or Arab people who captured and sold them here. I have been digging into the people behind this for nearly three years now, trying to understand who they are and what their plans are, and the phrase truth is stranger than fiction doesnt even begin to describe it. wowi mean, ZING! I searched around and found this. The irony is, as Im trying to do work for regional brands, our demographic is mainly rural ranchers and small business owners. I got rid if my idiot box thirty years ago, and have not set foot in a cinema in forty two years. Hardly. I truthfully never paid much attention to skin color and such, but now I am seriously starting to resent the fact that it appears 90% of the people in commercials are black. 5% dont practice any religion. Going by the commercials, one would think that Hispanic and Asian people make up a far smaller percentage of the population than black people, when in fact their number is double. If they can disenfranchise white people and make us feel demoralized and that America isnt our country any more, then it strengthens their hand. And I think a lot of people instinctively realize this even if they have difficulty expressing it. I closed it down soon after I closed down my business. Which is exactly why so many commercials never pass the sniff test theyre phony and daft, bearing little resemblance to reality. In fact, 67% agree that it is important that the companies they buy from celebrate diversity of all kinds. The worst part IMO is that most of us recognize that these are the same commercials that used to be mostly all white people so theyre really not even showing black Americans or black families. Thanks for reading. In other words they are literally destroying their markets slowly while thinking they are getting the upper hand and the last word in their agenda thats fueled deep down by fear, anger and pain. I thought I was a horrible person for even slightly thinking or feeling frustrated with what Im seeing. Companies will be forced to address their . But again like me, their assets were all in their land. Also, another very subtle message was an ad that had Grandma and Grandpa sitting in the backyard with their grandson and granddaughter running towards them. And the alien up there in his spaceship would have to also conclude that nearly all white men are clueless bufoons, the butt of jokes from his wife and spoiled kids, and that nearly all figures of authority and respect, whether its a boss at a large company, a doctor, a judge, your local pharmacist, or anyone else that you would look up to, will be a minority. There are over 80 commercials currently airing that feature black male white females in romantic relationships. The ANA asks you to accept cookies for performance, social media and advertising purposes. Sixty percent of American consumers consider diversity in advertising to be important and a further 40% have turned away from brands they felt weren't inclusive in their advertising.
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