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All Pet Food Manufacturers MUST Decide – Truth about Pet Food

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Attention pet food manufacturers: AAFCO has dragged you into their war against pet owners. Who will you side with?

From grocery store kibble to the most premium human grade pet food, AAFCO has just dragged you into a war. You didn’t fire the first shot – AAFCO did. But, whether you want to be involved or not – every single Complete and Balanced pet food manufacturer has been dragged down into AAFCO’s muddy battle with pet owners because AAFCO’s name is on your label. Every Complete and Balanced pet food is required by regulations to include the AAFCO name on their label. As example:

Now, thanks to AAFCO’s recent actions, all of those pet food manufacturers have a serious consumer problem they weren’t counting on.

A negative brand recognition problem…a pet owner unfriendly AAFCO brand recognition problem.

Guilt by AAFCO association.

All pet food manufacturers strive to build pet owner trust. Billions of dollars are spent each year to earn customers trust of their brands. In one (stupid) single action by AAFCO, billions of dollars spent by every pet food company building trust just flew out the window. And that trust will continue to fly out the window until an equitable resolve to AAFCO’s war against pet owners is found.

AAFCO – the Association of American Feed Control Officials – is a private organization that is provided the ability to write pet food laws. Law writing is performed at two meetings each year. Pet owners and pet owner advocates have been attending AAFCO meetings for years, wanting to have a voice in the law writing process.

A little over a month ago, AAFCO made a remarkable decision; a remarkably bias decision. AAFCO decided to ban pet owners and pet owner advocates from attending any future meeting – banned them from having a voice in the pet food law writing process. How very un-American of AAFCO.

In opposition to the Constitutional rights of every U.S. citizen, AAFCO told every pet owner and pet owner advocate that had previously participated in the pet food law writing process to ‘hit the road – we don’t want your kind here’. AAFCO banned them from participating/expressing their opinions in the pet food law writing process.

This AAFCO decision has now put pet food manufacturers in a VERY compromising situation. If any pet food manufacturer attends future AAFCO meetings, will consumers consider them as traitors, anti-consumer? Guilty by AAFCO association?

In the short time frame since the AAFCO ban – here are just a few pet owner comments…

“I don’t trust a food that states AAFCO approved because I don’t trust the AAFCO any more.”

“It’s a perfect storm when these manufactured diets, lacking any real nutritional value, pass muster with AAFCO (a sellout for big agriculture) to shake the hand of greedy corporate shareholders. All of it adding up to bigger profits.”

“I don’t even know if it will be possible to run an honest pet food company in the years to come if the AAFCO continues.”

“AAFCO is a group of pet food manufacturers. WAKE UP, people…they don’t give a HOOT about YOUR pets…just THEIR bottom DOLLARS…stop supporting these manufacturers.”

“The pet food industry is seriously flawed!”

“No one in that industry cares about what the consumer wants or the pet needs.”

Here is a list of pet food manufacturers that attended the last AAFCO meeting (when meetings were open to the public): Hill’s Pet Nutrition, Nestle Purina, Mars Petcare, Diamond Pet Foods, Tyson, Cargill, Bill-Jac Pet Foods, Blue Buffalo Pet Foods, Central Garden & Pet, Perdue, WellPet, Petco, Hampshire Pet Products, Spectrum Brands, Real Pet Food Company, Nature’s Variety, Champion Pet Foods, Chewy, Inc., Halo Pet Foods, Redbarn Pet Products, Royal Canin Pet Foods, Freshpet, Merrick Petcare, Hartz Mountain Corporation, Petsmart, My Perfect Pet, Stella & Chewy’s, United Pet Group, Elanco Animal Health, J.M. Smucker Company, Answers Pet Food, Sergeants Pet Care Products, C.J. Foods, Simmons Pet Food, The Honest Kitchen, Perfection Pet Foods.

Serious questions:

Will these pet foods risk guilt by AAFCO association by attending future AAFCO meetings?

It is their right to attend so-called public meetings to defend the needs of their brand and be informed. But…will pet owners consider them anti-consumer/guilty by association for participating in future meetings that consumers and consumer advocates are banned from?

Will the AAFCO name on pet food labels go further down the tubes damaging the reputation of every single Complete and Balanced brand?

Only time will tell where this will lead. However, based on recent pet owner input, it appears to be a significant risk for any manufacturer to participate in AAFCO meetings, associate themselves with the anti-consumer AAFCO.

Question for all pet food manufacturers that attend AAFCO:

Who will you stand beside? Will you stand beside your customers that most certainly deserve a voice in the pet food regulatory system – or will you stand beside AAFCO?

I understand it is a difficult question to ask manufacturers. AAFCO has dragged you down into mud with them, putting you right into the middle of a VERY difficult situation that you had nothing to do with. Further complicating your decision, AAFCO members are regulatory – the people that decide your fate in inspections. Siding with pet owners could put manufacturers at risk from unscrupulous regulatory authority members of AAFCO. Yes, it is more than difficult for manufacturers to pick a side in this battle. But, the fact remains: AAFCO put you here and and you must pick a side. Pet owners deserve to know who you will stand with, AAFCO or your customers?

For pet owners –

Send an email to your manufacturer and ask them if they will attend the next AAFCO meeting or any future AAFCO meeting. You deserve to know if your pet food is made by a company that supports pet owners or partners with anti-consumer AAFCO.

Personal statement: I personally ask every pet food manufacturer to tell AAFCO they will not participate in future meetings until they are truly public meetings – allowing EVERY voice to be heard. If you have registered for the upcoming January meeting, ask AAFCO for a refund based on their anti-consumer behavior. You have a choice, support your customers or support the anti-consumer behavior of AAFCO. Choose wisely…your brand could be risking everything with the wrong decision.

Wishing you and your pet(s) the best,

Susan Thixton
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible
TruthaboutPetFood.com
Association for Truth in Pet Food

Become a member of our pet food consumer Association. Association for Truth in Pet Food is a a stakeholder organization representing the voice of pet food consumers at AAFCO and with FDA. Your membership helps representatives attend meetings and voice consumer concerns with regulatory authorities. Click Here to learn more.

What’s in Your Pet’s Food?
Is your dog or cat eating risk ingredients?  Chinese imports? Petsumer Report tells the ‘rest of the story’ on over 5,000 cat foods, dog foods, and pet treats. 30 Day Satisfaction Guarantee. Click Here to preview Petsumer Report. www.PetsumerReport.com

Find Healthy Pet Foods in Your Area Click Here

The 2020 List
Susan’s List of trusted pet foods. Click Here to learn more.



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